Enterprise Content Management (ECM) Masterclass

The Enterprise Content Management (ECM) Certificate Program covers the strategies, tools and technologies used to capture, store, manage, preserve and deliver information in support of business processes. It provides you with a framework which enables the management of information assets across an organization, and it ties in relevant components and technologies. This could be Electronic Document Management, Electronic Records Management, Workflow, Business Process Management, Web Content Management, Collaboration and Digital Asset Management.

ECM Master (ECMM)
You will be awarded the AIIM ECM Master (ECMM) designation after passing the online exam and case study exercise.

This is a new AIIM standard for industry professionalism and knowledge. By earning this designation, you can call yourself an AIIM ECM Master. The exam and case study exercise are available via the Internet and you must pass these within 3 months of attending the training course.

Benefits of becoming ECM Master (ECMM)

• Position yourself to be tomorrow's leader by enhancing your business and professional skills
• Learn global best practices for planning and implementing ECM
• Discover real world solutions and best practices for challenges you face
• Learn from experts in the field who are able to answer your questions, available to address your comments, and willing to accept your feedback
• You can use the associated logo and title on your business card, email signature, web page, etc.

About AIIM
AIIM represents the Information Management community as the global association for both users and suppliers of Enterprise Content Management solutions – the strategies, services and technologies which enable organizations to capture, manage, store, preserve and deliver information to support business processes. AIIM have existed for more than 60 years and is a not-for-profit organization.

The Master Course is built up among four essential pilars, namely the ECM Strategic, ECM Concepts, ECM Process and the ECM Case.

• The ECM Strategic component provides you with the knowledge to get ownership and support by senior executives and users
• The ECM Concepts component covers the information lifecycle and related concepts such as Electronic Document Management, Collaboration, Business Process Management and Electronic Records Management.
• The ECM Process component covers the implementation of programs and projects, and related processes such as Information Governance, Concepts of Operations, Information Survey, Business Case, IT infrastructure details and After Implementation Management.
• The ECM Case component allows to you discuss, share and learn global best practices for ECM.

Didactics
The Training follows the Oxford Learning Model with engaging, impactful and live workshops with participative and challenging exercises. The elements of this methodology are:

• 3 Domains: development should engage participants at three levels – emotionally (feeling – the heart); logically (thinking – the head) and practically (doing – the hand)
• Transferability: delegates should always be able to see how the skills that they are developing can be used back at their workplace
• Memory: the design of the event and the activities within it should be memorable
• Measures: participants (and their organizations) should be able to measure the impact of the intervention
• 5 Senses: the activities within a development program should appeal to all 5 senses wherever possible, to stimulate a range of different responses
• Reflective Dialogue: activities are not effective unless there is a period of reflection built into a program, so that participants can reflect on their actions and plan how they would do things in future
• Transparency: AIIM encourages an environment of openness, trust and transparency – no tricks, no ‘reporting back’ unless agreed.

Study requirements
After joining the Master Course, the exam and case study exercise are available via the internet. The course participant must pass these within 3 months of attending the training course.

Who will attend
The ECM Master Class is designed for Business Managers, IT Managers, Compliance Officers, Archivists, Librarians, Risk Managers, Records Managers, and Information Managers, as well as for solution providers, sales consultants, project managers, and technical staff.

Audiences

• Regulatory (audit, CPA, financial, governmental)
• IT Management
• Technical staff
• Record Management personnel
• Business Unit (line staff & management)
• Implementation team-IT and business
• Suppliers/Solution Providers/Vendors
• Executives
• Change agents
• Users

Feedback 
“AIIM’s training programs are essential to anyone in Information Management.  Without up to date training, systems and programs are set up -- but may be at risk, in the long run, if developed by the under trained.  The Information Management Industry as a whole is developing at the speed of light, so even someone like myself (a 23 year veteran) needs to refresh their training and stay on top of technology and advancement in trends to understand how to apply it. AIIM’s training programs provide this education.” 
TK Train, CRM, ECMp, MBA, Document Control Manager, Gambro

“Enterprise records management or content management projects are comprised of cross functional teams with various backgrounds and specialties. It is important to the success of such projects that interdisciplinary teams develop a common lexicon and understanding of key concepts as fast as possible to enable collaboration.  AIIMs educational curricula serve this need quickly and excellently.”
Jayne Bellyk, RIM Program Manager, Chevron Phillips Chemical  Company LP 
 
“Kodak clearly understands the value of the AIIM ECM courses. Our sales team uses this knowledge often as we support our document imaging resellers in their sales processes.”
Todd LeVeque ECMp CDIA+, Director - US Channel Sales, Document Imaging - Graphic Communications Group, Eastman Kodak Company
 
“The AIIM ECM training course provides an extremely comprehensive platform related to the enterprise content management industry and the technologies that support and drive it. The materials are thorough, up-to-date and well presented. I would recommend the course to both vendors and customers of ECM solutions.”
John Opdycke, Vice President of Marketing, Hyland Software 
 
“Fujitsu chose the AIIM ECM Certificate Training Program to empower our partners with the tools and strategies to help companies world-wide achieve successful ECM implementations.”
Pamela Doyle, Director, Fujitsu Imaging Products Group